From a young age, Joanne experienced and loved the arts. Having lived in the United States, United Kingdom and Australia apart from her birth place in Singapore, being exposed to different cities and cultures, literature, music, art, nature and film were the driving forces of her youth and into adulthood. Studying music from a very young age, Joanne pursued a degree in Classical Piano and went on to teach.
In the midst of life and music, she learnt to make jewelry, and eventually started her handmade jewelry line, Eli. J Jewelry.
When her son was five years old, Isaac and Joanne met. As the saying goes, the stars aligned and love blossomed.
We have built relationships with trusted contacts for gemstones and jadeite, and have curated a team of master craftsmen who also work in the high-end jewelry industry, to bring beautiful, heirloom-quality jewelry to you.